Animated Socials

The Challenge

Healthmine's LinkedIn presence had plateaued. Static posts and the occasional carousel were doing their job, but the format had run its course and engagement reflected it. The feed needed something that would stop the scroll, but there were no animation assets, no motion guidelines, and no established process to build from.

The Approach

The spark came from Adobe Max. After attending virtually, it was clear that motion design was the missing ingredient and that it was worth pitching to the team. I brought the idea to a monthly metrics meeting, made the case for introducing animation into the content mix, and got the green light. From there, the entire capability was built from scratch. I taught myself After Effects through a combination of courses as well as trial and error, developed motion guidelines where none had existed before, and established a repeatable process for producing animated content consistently.

The Build & Impact

The animated content expanded well beyond LinkedIn. Posts ran across organic social, paid social ads, the website, and event booths, making motion a thread that ran through the brand's presence across channels. Each piece was designed to feel intentional and on-brand. The results were measurable. Engagement climbed and LinkedIn followers grew to 33,052, a 16x increase since 2020, with the page now generating 10,416 monthly impressions. What started as an idea from a conference became a fully realized capability that the company didn't have before.