I'm Cait Potito, a Senior Graphic Designer and Creative Lead with 10+ years of experience designing for B2B and B2C audiences, with the last several years focused in the healthtech SaaS space.

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Over the years, I've worn a lot of creative hats: brand steward, visual problem solver, presentation wizard, and occasional "can-you-make-this-look-amazing-by-EOD" specialist. Turns out I thrive in that chaos.

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I take projects from concept to delivery, turning business goals into visual strategies that strengthen brand consistency, streamline workflows, and drive real engagement.

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I partner cross-functionally with Product, Sales, and Leadership, simplifying complex ideas into polished, high-performing creative across every channel.

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Currently looking for my next Sr. Designer or Art Director role.